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Hatchback car comparison

Toyota PRIUS vs Mazda DEMIO

Both are hatchback vehicles on New Zealand roads. Based on NZTA fleet data.

Toyota PRIUS 58,540 on NZ roads
VS
Mazda DEMIO 50,553 on NZ roads
$13/week cheaper to fuel — Toyota PRIUS at $25/wk vs $38/wk
1.7999999999999972 kW more power — Mazda DEMIO at 64 kW
Toyota PRIUS 58,540 in NZ
Mazda DEMIO 50,553 in NZ
Registered in NZ
58,540 ✓
50,553
Fuel Economy
3.2 L/100km ✓
4.8 L/100km
Power
62.2 kW
64 kW ✓
Weight
1,652.6 kg
1,304 kg ✓
Fuel Type
Hybrid
Petrol
Body Type
Hatchback
Hatchback
Seats
5
5
Year Range
1998–2025
1996–2022
Imported New
9%
1%

NZ Registrations Over Time

Registration trend for Toyota PRIUS vs Mazda DEMIO: comparing annual new registrations in NZ from 2020 onwards. Toyota PRIUS has more total registrations.

Regional Popularity

Region Toyota PRIUS Mazda DEMIO
AUCKLAND 30,177 18,300
CHRISTCHURCH CITY 4,979 5,459
HAMILTON CITY 3,051 2,066
WELLINGTON CITY 2,146 2,051
TAURANGA CITY 1,719 1,571
LOWER HUTT CITY 1,364 1,378
DUNEDIN CITY 1,087 1,095
PALMERSTON NORTH CITY 929 799

Frequently Asked Questions

Which is more popular in NZ — the Toyota PRIUS or Mazda DEMIO?

The Toyota PRIUS is more common with 58,540 registered in New Zealand compared to 50,553 for the Mazda DEMIO. A larger fleet means more mechanics familiar with the car and easier access to parts.

Which is cheaper to run — Toyota PRIUS or Mazda DEMIO?

Based on NZTA fuel economy data, the Toyota PRIUS uses less fuel at 3.2 L/100km compared to 4.8 L/100km. At current fuel prices of approximately $2.80/L, that difference adds up over a year of typical driving.

Are Toyota PRIUS and Mazda DEMIO the same body type?

Both are classified as Hatchback vehicles in the NZTA fleet data. The Toyota PRIUS is primarily a hybrid vehicle while the Mazda DEMIO runs on petrol.

Are these cars typically imported new or used?

9% of Toyota PRIUS models were imported new to NZ, while 91% came as used imports. For the Mazda DEMIO, 1% were new and 97% were used imports.

Where does this data come from?

All figures are sourced from the New Zealand Transport Agency (NZTA) Motor Vehicle Register, current as of 31 March 2026. This covers 3,678,722 registered passenger vehicles in New Zealand.

Data sourced from the New Zealand Transport Agency (NZTA) Motor Vehicle Register, current as of 31 March 2026.

View Model Details

Toyota PRIUS Mazda DEMIO

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