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Hatchback car comparison

Mazda DEMIO vs Subaru IMPREZA

Both are hatchback vehicles on New Zealand roads. Based on NZTA fleet data.

Mazda DEMIO 50,553 on NZ roads
VS
Subaru IMPREZA 37,204 on NZ roads
$18/week cheaper to fuel — Mazda DEMIO at $38/wk vs $56/wk
61.400000000000006 kW more power — Subaru IMPREZA at 125.4 kW
Mazda DEMIO 50,553 in NZ Wins 3 of 4
Subaru IMPREZA 37,204 in NZ
Registered in NZ
50,553 ✓
37,204
Fuel Economy
4.8 L/100km ✓
7.1 L/100km
Power
64 kW
125.4 kW ✓
Weight
1,304 kg ✓
1,586.6 kg
Fuel Type
Petrol
Petrol
Body Type
Hatchback
Hatchback
Seats
5
5
Year Range
1996–2022
1992–2026
Imported New
1%
16%

NZ Registrations Over Time

Registration trend for Mazda DEMIO vs Subaru IMPREZA: comparing annual new registrations in NZ from 2020 onwards. Mazda DEMIO has more total registrations.

Regional Popularity

Region Mazda DEMIO Subaru IMPREZA
AUCKLAND 18,300 11,743
CHRISTCHURCH CITY 5,459 4,429
HAMILTON CITY 2,066 1,386
WELLINGTON CITY 2,051 1,205
TAURANGA CITY 1,571 1,055
DUNEDIN CITY 1,095 1,187
LOWER HUTT CITY 1,378 761
QUEENSTOWN-LAKES DISTRICT — 914

Frequently Asked Questions

Which is more popular in NZ — the Mazda DEMIO or Subaru IMPREZA?

The Mazda DEMIO is more common with 50,553 registered in New Zealand compared to 37,204 for the Subaru IMPREZA. A larger fleet means more mechanics familiar with the car and easier access to parts.

Which is cheaper to run — Mazda DEMIO or Subaru IMPREZA?

Based on NZTA fuel economy data, the Mazda DEMIO uses less fuel at 4.8 L/100km compared to 7.1 L/100km. At current fuel prices of approximately $2.80/L, that difference adds up over a year of typical driving.

Are Mazda DEMIO and Subaru IMPREZA the same body type?

Both are classified as Hatchback vehicles in the NZTA fleet data. The Mazda DEMIO is primarily a petrol vehicle while the Subaru IMPREZA runs on petrol.

Are these cars typically imported new or used?

1% of Mazda DEMIO models were imported new to NZ, while 97% came as used imports. For the Subaru IMPREZA, 16% were new and 81% were used imports.

Where does this data come from?

All figures are sourced from the New Zealand Transport Agency (NZTA) Motor Vehicle Register, current as of 31 March 2026. This covers 3,678,722 registered passenger vehicles in New Zealand.

Data sourced from the New Zealand Transport Agency (NZTA) Motor Vehicle Register, current as of 31 March 2026.

View Model Details

Mazda DEMIO Subaru IMPREZA

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